n e w s   May 00

TRUTHIES COME HOME

Unbelievable Truth, who parted company with Virgin earlier this year, have signed to Shifty Disco. The move sees the band returning to the label which launched their career back in 1997 with their debut single, ‘Building’.

The signing also means that Unbelievable Truth’s long-awaited second album, entitled ‘sorrythankyou’, can now be released. It will finally be available in June, with a single, ‘Agony’, to precede it on May the 15th.

Talking about the deal, Shifty Disco A&R chief Angela Sammon said: “It’s brilliant to have them back, and it just seems right that it’s Shifty Disco who are putting out their new album. They had plenty of interest from other labels and they could have gone with anyone they wanted but they obviously think we’re the best label for them. And of course it’s a bit like a homecoming since we put their first single out. I can’t believe Virgin didn’t want to release `sorrythankyou’ - it’s a brilliant album and `Agony’ deserves to be a massive hit”.

Speaking for the band, Nigel Powell said: “We have an album in which we have incredibly strong belief. There’s a record label in Oxford which is teetering on the brink of being this Century’s first great indie. Add one to the other and I feel like part of an unstoppable team.”

Unbelievable Truth singer Andy Yorke believes the new album is a league up from ‘Almost Here’: “I am very proud of the album. The only reason why we haven’t all gone insane, killed ourselves or killed each other is that we feel we have made something of lasting value which deserves to be heard. It was written and recorded in an atmosphere of overwhelming negativity. With ‘Almost Here’ we didn’t stop and think about what we were trying to achieve - ‘sorrythankyou’ is much more ambitious and defiant. I think it’s one of the most intelligent and diverse albums I’ve heard for years. So there.”

Of their rather fraught time at Virgin, he commented that “Both parties realised it was a case of square pegs in round holes”. Angela Sammon responded that “Shifty Disco’s holes are made of rubber and can take pegs of all shapes and sizes”.